Sulema Soul Goods

the update we have all been waiting for

Since launching Shop Sulema in 2019 in impromptu fashion, it has been a reflection of my deep need for peace, comfort, and connection at home and in community. It all started because I was providing spiritual tools and crystals to family and friends who didn't normally have access, all while being a full-time freelance Photographer.

Sulema grew super fast and due to transitions and photo being my first love — in 2022 my focus completely shifted toward my work as a Photographer. It’s been a beautiful and incredibly busy journey but I've been eager and so excited to get back to Shop Sulema. Like any journey, it hasn’t been and won’t be without challenges, balancing the two is demanding but having patience through transitions has always proven to be fruitful.

I wanted to take an organic approach in returning and rebranding no matter how long it took and now that I’ve found the time and space, I’m looking forward to sharing the next chapter of Shop Sulema. The shop is moving toward curated, décor and jewelry collections with a new photographic approach. The items will be made from the same crystals and gemstones you love, selected with home functionality and practicality in mind.

This change reflects my growth as an artist and my desire to bring timeless, beautiful pieces into our sanctuaries. Thank you to everyone who has supported this journey and encouraged me to keep going, no matter the obstacles. Your patience, recognition, and support mean the world, and I can’t wait to see what we source along the way.

Stay tuned by subscribing to the newsletter for first-dibs.

- Jasmine @ Sulema Soul Goods, 12/30/24